Ford has revealed the first model that will form part of its Vignale brand.
Each Vignale model will be hand-finished at Ford's new centre in Valencia, Spain, with the aim of producing a vehicle that offers superior craftsmanship.
The Ford Vignale Mondeo will be available in four-door and estate options, with exclusive interior and instrument panels.
Various options can be selected using Ford's online configurator and means it is easier to look at the possibilities without visiting the showroom.
Drivers will also benefit from a number of high-tech safety features including Pre-Collision Assist with pedestrian detection.
"Ford Vignale is the highest expression of the Ford brand in Europe, bringing together award-winning design with a unique ownership experience," said Jim Farley, Ford executive vice-president and president, Europe, Middle East and Africa.
"Our vision for Vignale is to create a modern, contemporary upscale experience that makes Vignale a valued part of customers' lives, starting with the Ford Vignale Mondeo, and later this year with introduction of the Ford Vignale S?MAX."
Buyers may be intrigued by Ford’s new Vignale Service smartphone app which will allow drivers access to a range of GPS-enabled services, such as Vignale Park Me, which allows owners to record the location and time elapsed since parking their vehicle.
Other services via the app include locating the neareast fuel stations and one-touch connection with emergency services.
The Ford Vignale Mondeo will be available to order from next month, with prices starting at £29,045.