new car deals
More and more European consumers seeking new car deals are turning to Mazda models this year, according to the latest figures from the popular manufacturer.
Its quarterly sales results have revealed that 50,221 new Mazda vehicles were shifted across the continent during the first three months of this year, up by 26.3 per cent compared to the first quarter of 2013. This underlines Mazda's status as one of the fastest-growing car brands in Europe.
This was the largest gain of any volume automaking group in Europe, meaning Mazda's market share has now increased from 1.5 per cent, up from 1.3 per cent last year. Even though a resurgence in passenger car sales was seen across Europe – with the overall market posting a year-on-year rise of 8.1 per cent – Mazda's performance still outpaced its peers.
The UK was no exception to this trend, as the company enjoyed a year-on-year growth rate of 38 per cent during the quarter. The carmaker attributed this solid performance to the broad-ranging appeal of its expanding line-up of acclaimed vehicles.
A key contributing factor to the recent success was the completion of the European rollout of the all-new Mazda3, with the compact SUV having proven hugely popular in every territory in which it has been introduced. It also recently won a Red Dot award for product design and has been shortlisted for a number of car of the year awards.
Further increasing the appeal of the Mazda line-up is the fact that all of its models feature its cutting-edge SKYACTIV Technology and eye-catching KODO designs, making them stylish, lightweight, fuel-efficient and fun to drive.
Mazda Motor Europe chief operating officer Philip Waring said: "Each successive positive quarter further underscores the sustainability, depth and vision of our approach, which is to supply unconventional and uncompromising cars that are within reach of a large share of the population."