A Europe-wide project aiming to protect school children during the darker winter days is been backed by racing driver stars.
The Stay Bright campaign is being supported by Formula 1 names such as McLaren’s Jenson Button and Fernando Alonso, Mercedes’ Nico Rosberg and Red Bull driver Daniel Ricciardo.
School children are being reminded to make sure they wear bright reflective clothing on the school run so they are clearly visible to road users.
Sarah Sillars, IAM RoadSmart chief executive officer, said: “We all remember walking to and from school in the dark. Young school children are likely to have other things on their own minds – not road safety.
“So it’s important for us grown-ups to make sure children are aware that as drivers, we can’t always see them – and they have to literally ‘stay bright’ to make sure they don’t become a victim.
“School years, for many of us, are our happiest and enabling our children to enjoy the freedom of the journey to and from school safely, is an important life lesson as well as something they’ll hopefully remember favourably.”