Volvo has begun its largest trial of autonomous driving in the UK as it considers the long-term future of driving.
The automaker hopes the introduction of high-tech cars will play a key role in reducing car accidents, as well as improving journey times.
Volvo has a history of safety technology and was responsible for designing the three-point seatbelt back in 1959 and have committed to a target of ensuring no one will be seriously injured or killed in a new Volvo by the year 2020.
"Autonomous driving represents a leap forward in car safety," said Hakan Samuelsson, president and chief executive of Volvo Cars.
"The sooner autonomous driven cars are on the roads, the sooner lives will start being saved."
Called Drive Me London, the trial will being in 2017 and will involve a number of semi-autonomous driving cars, before being expanded in 2018 to include up to 100 high-tech vehicles.