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In an era when we're being urged to show our individuality and be ourselves, Fiat has launched a new advertising campaign aimed at encouraging owners of its cars to shake off the labels imposed by society and be what they want to be.

The Mitsubishi Eclipse Cross has been a "hit around the world", with the Japanese manufacturer attributing the model's global sales of 80,000 units to its fusion of SUV functionality and coupe styling.

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