18 April 2017
2 Mins read

Dacia celebrates UK landmark

Dacia has now sold 100,000 units in the UK since entering the market in 2013.

The Sandero Stepway remains the most popular in the UK over the past years, accounting for 35 per cent of the company’s sales. Other models on offer include the Logan MCV, Logan MCV Stepway and Duster.

Pearl Black is the metallic colour of choice with 36 per cent of UK customers opting for that shade for their purchase, while white is the most popular non-metallic colour amongst buyers.

Louise O’Sullivan, head of Dacia UK, said: “Dacia was launched in 2013 and straight away we had great public interest in the brand. In four years, the Dacia community has built up significantly thanks to the annual Dacia Day, a Dacia owners club and major brand partnerships like our one with the Rugby Football League.

“Loyalty to the Dacia brand has never been higher as we’re starting to see many customers… returning to the brand to trade their old Dacia in for a new one.”