14 October 2014
3 Mins read

Nissan climbs Interbrand rankings

Nissan has moved up Interbrand's list of the world's most valuable brands, with the Japanese carmaker now sitting in 56th place.

It has jumped nine places on 2013's position, with the firm's brand value increasing by over $1 billion to $7.62 billion (£4.74 billion).

The firm's position at the forefront of electric vehicle development was cited as one reason why it moved up in Interbrand's latest Best Global Brands Study, with its Leaf model proving popular with customers looking for an all-electric vehicle.

Corporate vice-president and global head of marketing and brand strategy at Nissan Roel de Vries hailed the news, noting brand power is a "key indicator" of company health and a "major driver" for growth.

"We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011," he remarked.

Nissan's Qashqai, Rogue and Murano models were cited by Interbrand as an indication of the manufacturer following its 'innovation and excitement for everyone' mantra and earlier this year the firm scored highly on the Interbrand Best Global Green Brands report, taking fourth spot thanks to the success of the Leaf.

Launched in the UK in 2013, the Leaf offers up to 124 miles of travel on a single battery charge, with running costs estimated to be as low as 2p per mile. It is currently the world's best-selling fully electric vehicle, having launched in the US and Japan in 2010, and had nearly a 50 per cent share of the zero-emission vehicle market.

During fiscal 2013 Nissan sold nearly 5.2 million vehicles under its Infiniti, Datsun and Nissan brands, generating 10.5 trillion yen (£65.4 billion) in revenue.

Posted by Fred Mason