{"id":1038,"date":"2010-12-06T00:00:00","date_gmt":"2010-12-06T00:00:00","guid":{"rendered":"http:\/\/dev.c2b-blog.builtbybrave.com\/new-model-releases\/fiat-pink-marketing-campaign-wins-award_800274954\/"},"modified":"2022-03-28T11:04:24","modified_gmt":"2022-03-28T10:04:24","slug":"fiat-pink-marketing-campaign-wins-award_800274954","status":"publish","type":"post","link":"https:\/\/www.cars2buy.co.uk\/news\/new-model-releases\/fiat-pink-marketing-campaign-wins-award_800274954\/","title":{"rendered":"Fiat Pink marketing campaign wins award"},"content":{"rendered":"

Motorists looking for Fiat 500<\/a> deals in pink will be interested to hear that the unique marketing campaign to raise awareness of the Fiat 500 Pink has picked up an award.<\/p>\n

The campaign, dubbed PinkMyRide, showed a male model painting a white Fiat 500 a shade of nail varnish pink and became one of the longest-running viral adverts in history.<\/p>\n

Fiat broadcast the advert non-stop through a specially-designed micro-site, with the painter only stopping to eat, drink, sleep and send Twitter messages.<\/p>\n

The advert, by the Italian manufacturer, has scooped the Best Automotive, Aerospace and Marine Campaign in the coveted Campaign Media Awards.<\/p>\n

Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland, said: "The Fiat 500 is already a cheeky, happy, cutting edge car.<\/p>\n

"But this limited edition bright pink version challenges the sensibilities of even our most impulsive, individual and carefree women customers."<\/p>\n

The Fiat Pink was the first special edition to be introduced to the Fiat 500 range but the manufacturer is planning more for the future.<\/p>\n

Posted by Emma Grange.<\/p>\n

For the best Fiat deals<\/a> visit Cars2buy.<\/p>\n

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