{"id":1933,"date":"2013-06-13T00:00:00","date_gmt":"2013-06-12T23:00:00","guid":{"rendered":"http:\/\/dev.c2b-blog.builtbybrave.com\/new-model-releases\/volkswagen-driver-will-be-impossible-to-avoid_801598902\/"},"modified":"2022-03-28T11:06:46","modified_gmt":"2022-03-28T10:06:46","slug":"volkswagen-driver-will-be-impossible-to-avoid_801598902","status":"publish","type":"post","link":"https:\/\/www.cars2buy.co.uk\/news\/industry-news\/volkswagen-driver-will-be-impossible-to-avoid_801598902\/","title":{"rendered":"Volkswagen driver ‘will be impossible to avoid’"},"content":{"rendered":"

Andy Brodie and his Volkswagen Transporter will feature in a giant billboard campaign.<\/p>\n

Being noticed by people as they walk down the street is something usually reserved for the rich and famous – but a Volkswagen driver from Watford could be set to become the most recognised person in the UK.<\/p>\n

This is because small business owner Andy Brodie and his Volkswagen Transporter have been chosen as the stars of a new giant billboard campaign for the carmaker, which will see the 42-year-old appearing on a 27m x 18m Mega Banner on the M4.<\/p>\n

Being emblazoned across Britain's largest billboard site will be sure to get Mr Brodie and his company AB Flooring lots of attention – and is likely to make other small business owners think more about the benefits to be had by checking out the latest Volkswagen deals<\/a>.<\/p>\n

In addition to the huge M4 poster, Mr Brodie's face will be seen on 750 more billboard sites throughout the UK, while he'll also be popping up in numerous magazine adverts.<\/p>\n

Therefore, his will be a face you're sure to get to know over the coming months – and the whole thing has come about after Volkswagen selected him from thousands of customers to be one of four people chosen for the new advertising campaign for the Transporter.<\/p>\n

The slogan for the promotion is 'We never forget the most important name on our vans – Yours' and aims to show how Volkswagen Commercial Vehicles is working side by side with its customers.<\/p>\n

Mr Brodie said: "When I first heard from the ad agency I took it with a pinch of salt.
Then they told me I would be famous for the whole of the summer." <\/p>\n

Mark Hopkins, head of marketing for Volkswagen Commercial Vehicles, noted: "These ambitious businesses are vital to the country's economy, so entrepreneurs like Andy are already stars in many ways."<\/p>\n

He explained the manufacturer is keen to give small businesses a helping hand as it understands just how tough it is for them in the current economic climate.<\/p>\n

Posted by Peter Murray<\/p>\n","protected":false},"excerpt":{"rendered":"

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