{"id":1998,"date":"2013-09-13T00:00:00","date_gmt":"2013-09-12T23:00:00","guid":{"rendered":"http:\/\/dev.c2b-blog.builtbybrave.com\/new-model-releases\/kia-unveils-upgraded-optima_801637448\/"},"modified":"2022-03-28T11:06:51","modified_gmt":"2022-03-28T10:06:51","slug":"kia-unveils-upgraded-optima_801637448","status":"publish","type":"post","link":"https:\/\/www.cars2buy.co.uk\/news\/new-model-releases\/kia-unveils-upgraded-optima_801637448\/","title":{"rendered":"Kia unveils upgraded Optima"},"content":{"rendered":"

The new Kia Optima has been developed following customer feedback.<\/p>\n

Kia is adding to its European model line-up with the introduction of the upgraded Optima.<\/p>\n

The carmaker has taken customer feedback on board and made adaptations to cater to the increasingly competitive European market to develop the vehicle, which now boasts enhanced design and a new infotainment system.<\/p>\n

According to the manufacturer, the car will offer greater convenience, be safer, boast increased refinement and an improved overall finish for those who opt for the model after checking out the latest new car deals<\/a>.<\/p>\n

As part of the update, the new edition features different headlights, fog lamps, rear lights, bumpers and wheels, while it also boasts 17-inch and 18-inch alloy wheel designs and a boot lid with a sharper edge compared to previous models.<\/p>\n

Benny Oeyen, vice-president of marketing and product planning at Kia Motors Europe, said: "With the upgraded Kia Optima, our global design team has penned a vehicle with even more distinctive styling that stands apart from everything else in the D-segment.<\/p>\n

"The original Optima was well-received when it was launched in 2011 and we are confident that the upgraded model … will greatly boost our presence in this sector of the European marketplace." <\/p>\n

Peter Schreyer, chief design officer at Kia, is the man behind the update – and and his team have introduced new four-point LED fog lamps that help to give the Optima its unique appearance and are similar to the fog lamps used on the new Kia pro_cee'd GT.<\/p>\n

Those who decide the new Optima is the car for them will be able to choose from up to ten colours, with these including seven metallic and two pearl finishes.<\/p>\n

On the inside, the car retains the driver-oriented interior design of the 2011 edition, although the steering wheel, centre console, instrument cluster and gear selector have undergone detailed changes. <\/p>\n

It is hoped these alterations will add a small touch of luxury to a motor already renowned for its high aesthetics and dynamic style.<\/p>\n

Posted by Emma Grange<\/p>\n","protected":false},"excerpt":{"rendered":"

The new Kia Optima has been developed following customer feedback. Kia is adding to its European model line-up with the introduction of the upgraded Optima. 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