Grey is proving to be a popular colour choice for Ford buyers, the automaker has revealed.<\/p>\n
Ford currently sells vehicles in eight different shades of grey and it would appear they are proving more appealing to buyers that the previous top colour choice of white.<\/p>\n
“We identified grey as a ‘trend colour’- one that has a shorter lifespan than core paints developed around silver, black and white – but even we’re surprised at how popular it’s become,” said Julie Francis, Ford’s colour and material design manager.<\/p>\n
“Grey is a great untapped colour, offering new ways to be cool and different in the modern age and that makes it exciting and something people are prepared to pay extra for.”<\/p>\n
Colour psychology expert Karen Haller believes recent political events could also be to blame for this shift to grey as it is seen as a safer option.<\/p>\n
“When there is a level of insecurity and uncertainty – as we have seen following the U.S. elections and Brexit – we tend to retreat and gravitate towards things that make us safe, which is why grey is so popular,” said Ms Haller.<\/p>\n","protected":false},"excerpt":{"rendered":"
Grey is proving to be a popular colour choice for Ford buyers, the automaker has revealed. Ford currently sells vehicles in eight different shades of grey and it would appear they are proving more appealing to buyers that the previous top colour choice of white. “We identified grey as a ‘trend colour’- one that has […]<\/p>\n","protected":false},"author":1,"featured_media":6272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\n