{"id":7913,"date":"2023-10-04T17:09:59","date_gmt":"2023-10-04T16:09:59","guid":{"rendered":"https:\/\/www.cars2buy.co.uk\/news\/?p=7913"},"modified":"2023-10-18T10:10:35","modified_gmt":"2023-10-18T09:10:35","slug":"think-relaunched-with-new-travel-like-you-know-them-campaign","status":"publish","type":"post","link":"https:\/\/www.cars2buy.co.uk\/news\/expert-tips\/think-relaunched-with-new-travel-like-you-know-them-campaign\/","title":{"rendered":"THINK! Relaunched With New \u2018Travel Like You Know Them\u2019 Campaign"},"content":{"rendered":"<div class=\"ArticleHeader\">\n    <h2 class=\"ignoreInPosts\">The UK government has re-launched the THINK! road safety information operation with a brand new campaign, titled Travel Like You Know Them. The campaign is spearheaded by a national television advert showing now and aims to inspire greater empathy on the road.\r\n<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The advert is based on a <a href=\"https:\/\/www.gov.uk\/government\/news\/the-highway-code-8-changes-you-need-to-know-from-29-january-2022\">change in the Highway Code in January 2022<\/a>, which added improved road safety for road users who are not in motorised vehicles, such as walkers, cyclists and horse riders. With the new changes, drivers must now give way to pedestrians who are waiting to cross at junctions, give more space to cyclists and horse riders when overtaking them at high speeds and use the Dutch reach technique when leaving a vehicle onto the road.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Travel Like You Know Them<\/em> aims to help all road users better understand each other and encourages positive behaviours to help keep everyone safe on the road. It is aimed primarily at motorists, as they have the greatest responsibility to \u201c<a href=\"https:\/\/www.think.gov.uk\/campaign\/travel-like-you-know-them\/\">reduce the risk that they may pose to others<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The advert focuses on a single driver who passes by a cyclist, pedestrian and scooterist, each of whom represents a presence on the road to the ire of some motorists. But the advert cuts to these other users of the road to humanise them. The advert hopes that motorists will also start to humanise others on the road by, as the slogan says, travelling like you know the person who may be causing you frustration. Of the advert, Roads Minister Richard Holden said, \u201cIt is fantastic that the <em>Travel Like You Know Them<\/em> campaign is back to continue to raise awareness of these important changes and to change behaviour on our roads to help keep those more at risk safe.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">THINK! has a long history of encouraging positive behaviours that motorists may not otherwise consider. Their campaigns have a multi-generational presence on UK television, tracing back to the 1950s with animated cartoons that educated on now-unthinkable actions such as cutting in front of another driver at the traffic lights. In the 60s, 70s and 80s, THINK! became a staple in between programmes, with famous ads such as <em>Batman\u2019s Kerb Drill<\/em>, <em>Clunk Click Every Trip<\/em>, <em>Think Bike<\/em> and <em>No, Not Now.<\/em> Road deaths in the UK fell dramatically over time as their various campaigns helped the British public become more responsible drivers step-by-step, covering topics from wearing your seatbelt to drunk driving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Travel Like You Know Them<\/em> is a timely reminder of the importance of responsible driving. Being aware and considerate on the roads doesn&#8217;t just mean following the rules, it means driving a reliable vehicle. At cars2Buy, we understand the evolving needs of today&#8217;s drivers, and our transparent service brings together the UK\u2019s best lease deals from trusted and verified lease partners. With cars2buy, you can ensure that you can find a great deal on a vehicle that not only adheres to the highest safety standards but also aligns with your personal preferences and budget. Our customers love that this makes the journey toward a new lease much quicker and easier by taking out the time-consuming task of comparing lease offers on hundreds of different websites. Browse our UK lease offers today and you could have a brand-new car at your fingertips sooner than you think.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK government has re-launched the THINK! road safety information operation with a brand new campaign, titled Travel Like You Know Them. The campaign is spearheaded by a national television advert showing now and aims to inspire greater empathy on the road.<\/p>\n","protected":false},"author":2,"featured_media":7914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[531],"tags":[],"class_list":["post-7913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>THINK! 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Relaunched With New \u2018Travel Like You Know Them\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"The new THINK! campaign aims to help all road users better understand each other and encourages positive behaviours to help keep everyone safe on the road.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cars2buy.co.uk\/news\/expert-tips\/think-relaunched-with-new-travel-like-you-know-them-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"cars2buy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cars2buy\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T16:09:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T09:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cars2buy.co.uk\/news\/wp-content\/uploads\/2023\/10\/THINK-Relaunched-With-New-\u2018Travel-Like-You-Know-Them-Campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jon Brammar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Brammar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cars2buy.co.uk\\\/news\\\/expert-tips\\\/think-relaunched-with-new-travel-like-you-know-them-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cars2buy.co.uk\\\/news\\\/expert-tips\\\/think-relaunched-with-new-travel-like-you-know-them-campaign\\\/\"},\"author\":{\"name\":\"Jon Brammar\",\"@id\":\"https:\\\/\\\/www.cars2buy.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/a885619a91209c408f73c148bf98bf17\"},\"headline\":\"THINK! 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