The number of people looking for Ford deals during January helped the manufacturer improve its market share across its range in a weakened market.
Ford's vehicle range secured 16.4 per cent of the total January market, up 0.7 per cent compared to the figures from January 2010.
Official figures released by the Society of Motor Manufacturers and Traders (SMMT) show that overall sales in January 2011 were down by 11.5 per cent in comparison to 2010 due to the end of the scrappage incentive scheme.
Ford Focus was the UK car sales leader in January, with sales increasing from 6,953 to 7,582, pushing the Ford Fiesta into second place for the first time since May 2010.
Nigel Sharp, Ford Britain managing director, said: "The all-round appeal of our vehicles is more evident than ever, supported by an unrivalled dealer network."
The figures from the SMMT are a great start to 2011 for Ford, a year in which it will mark its centenary in the UK.
Posted by Fred Mason.
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