14 March 2013
4 Mins read

Citroen DS3 displayed in zoo ‘penguin box’

Visitors to Edinburgh Zoo's new penguin enclosure will not only get to see king, gentoo and rockhopper varieties of the black and white animals, but also a new model from carmaker Citroen.

The manufacturer is a sponsor of the space – entitled Penguins Rock – and its DS3 vehicle is to be displayed in a special penguin box close to the member's gate.

This vehicle is to remain in the see-through enclosure for the duration of a competition being held by the brand, in which the prize is a new Citroen DS3.

Being staged to celebrate the opening of the new penguin habitat, the contest can be entered by members of the public who purchase a raffle ticket from the zoo or by texting in.

This competition is to run until November 30th 2013 – but those who do not win still have the opportunity to check out the best Citroen deals and drive away in the latest models.

Citroen said it is very proud to be sponsoring the new enclosure, which aims to provide better viewing opportunities for visitors to the zoo, in addition to numerous interactive platforms.

Rebecca Whitley, sponsorship manager for Edinburgh Zoo, said: "Creating Penguins Rock was an extensive project. We've had a lot of support to make the vision a reality and Citroen's donation of a DS3 means we can continue to raise money for our conservation projects around the world whilst maintaining the development of Penguins Rock."

All of the money made through the competition is to be donated to the Royal Zoological Society of Scotland, which was established in 1909 and aims to promote the awareness and conservation of rare and endangered animals.

The news comes after Citroen recently unveiled its new DS3 Cabrio model, which is a soft-top version of the DS3.

This motor has been developed to simplify top-down driving and aims to combine intelligent design with high aesthetics to increase the driving experience and make it more fun to be behind the wheel.

For the best Citroen deals, go to Cars2buy.

Posted by Peter Murray