New research has shown drivers are failing to slow down near schools.
The summer holidays are coming to an end for children up and down the country this week – and the return to the classroom will have a knock-on effect for all road users. However, this doesn't just mean longer queues in the morning as parents get back in the school run routine, it also means drivers will have to be particularly careful in certain areas.
While motorists should be on high alert no matter where they are, the fact that hundreds of youngsters will be in and around schools during term time indicates those behind the wheel have to pay extra attention when on the roads around these buildings.
With this in mind, Brake and Direct Line have called on all drivers to help make the streets safer for children. New research carried out by the two organisations, which included 1,000 motorists being surveyed, revealed that while drivers say they want the roads to be a safer place, a lot of them are failing to slow down when in local communities.
It was found that 64 per cent of those questioned believe traffic is too fast in these areas, with 65 per cent eager to see action taken so that the streets around schools, homes and in the centre of towns and villages can be made safer.
Julie Townsend, deputy chief executive at Brake, said: "While it's important kids and young people receive road safety education, it's crucial that drivers take on the ultimate responsibility for protecting children on foot and bike.
"Our research shows there's a contradiction in what some drivers say they want and the way they behave at the wheel."
It's therefore up to us, as motorists, to make a difference and ensure we are extra careful when driving near schools. The start of the new school year is the perfect time to take these messages on board and to make sure children feel secure when out and about on the streets – after all, safer roads is something both drivers and pedestrians want.
Posted by Emma Grange