Many British motorists are keen to take steps to reduce pollution on the roads and remove so-called dirty vehicles, according to new research.
A study from Allianz Worldwide Partners revealed 53 per cent of drivers would be content with paying a free to drive in clean air zones, if it resulted in lower pollution levels.
Recent times have seen a rise in the number of car makers offering scrappage schemes to reduce diesel and older petrol vehicles, with drivers willing to back such initiatives if there is a financial reward for them.
Kate Walker, head of strategic market management for Allianz Worldwide Partners in the UK, commentated: “We are seeing a huge shift in people’s attitudes towards the impact emissions are having on the environment and the health of the British public, as a whole.
“Individuals are actively supporting cleaner driving, but recognise that there are personal financial implications and are wary that shifting to cleaner driving could leave them out of pocket. It will be extremely interesting to see how certain clean air and scrappage schemes develop in the coming months, but one thing is for certain, everybody, including government, the motor industry and UK car owners, have a role to play in reducing global emissions.”