Leading car manufacturer Ford has replaced traditional adverts with advanced 3D projections to showcase the car's new technology.
Those looking for new Ford deals may have seen the interactive outdoor campaign to promote the launch of the all new Ford S-Max which was debuted on September 9th.
Ford's new campaign features a two minute theatrical film followed by six minutes of laser sequence projected on to the side of some of Britain's most iconic buildings.
Lyn West, advertising and sponsorship manager, Ford of Britain said: "To showcase new Ford S-MAX's cutting-edge technology and innovation, we decided to substitute traditional outdoor media for something a bit different – a really immersive experience using the latest interactive building projection techniques."
Ford believes that owners of the brand new S-Max will 'get more out of life'.
The brand new Ford Focus will make its debut at the Paris Motor Show in October alongside the new C-Max model.
Posted by George Davis.
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