27 August 2013
4 Mins read

Mazda ‘looking to boost customer satisfaction’

A new customer feedback initiative has been launched by Mazda.

Taking your Mazda in for a service at one of the firm's dealerships? You'll now be able to rate the quality of service you received under a new customer service feedback system rolled out by the Japanese carmaker.

The firm has partnered with Motor Codes, an online review platform, to allow customers to post surveys after having their cars serviced or repaired.

Mazda, which recently announced it is to unveil its new family hatchback at the Frankfurt motor show next month, said the move was proof of its commitment to delivering "first-class customer service".

Under the move, every Mazda dealer will subscribe to Motor Codes' code of practice, which is approved by the Trading Standards Institute (TSI).

Customers taking their Mazda in for a service or repairs will, afterwards, be encouraged to rate 11 aspects of car servicing, with the results being displayed on the Motor Codes website.

The customer satisfaction survey asks Mazda owners to rate a variety of car servicing aspects, such as level of information about the work provided, quality of staff assistance and the booking process, scoring them from one to ten.

David Wilson-Green, after-sales director at Mazda UK, said the link-up with Motor Codes emphasised Mazda’s "strong ethos" of transparency for customers.

"Through public feedback to Motor Codes we hope to demonstrate our dealers' commitment to offering an open, honest and fair service, provided by competent and conscientious staff," he said.

"I'm confident that future surveys by this organisation will indicate that car owners will find a reliable, trustworthy garage whenever they visit one of Mazda’s 135 dealerships or 32 additional authorised repairers."

Motor Codes is a government-backed, self-regulatory body for the car industry through which garages and dealerships sign up voluntarily. IT uses TSI-approved codes of practice to raise standards in car sales, servicing and repairs. Every year, more than 50,000 customers post surveys on the website.

Earlier this month, it was announced that Mazda will unveil the Mazda3, the third-generation of its flagship family car, at the Frankfurt motor show in September.

The car, which will go on sale in the UK in January, will be available as a five-door hatchback and four-door saloon, or fastback.