The 1 Series continues to stand out even within the German trifecta of luxury hatchbacks.
In this review…
Long standing as the first-class standard in small executive cars, the BMW 1 Series is staring down at a huge reinvention. Recently, it has been revealed that the 1 Series will spin off into a radical new EV variant, but the original model will still be available. After all, it’s in the top 3 best-selling executive cars in the BMW lineup. With a new upgrade package for 2024, it’s better than ever.
In terms of which models offer an alternative to the 1 Series, it’s not hard to find – along with the Audi A3 and Mercedes A-Class, they make up the German trifecta of luxury hatchbacks. With that in mind, why opt for the BMW? We look at it across multiple aspects to find out.
Design
The 1 Series has come in several iconic looks since hatching in 2004, and 2024’s remodel makes it look more pronounced and surgical. The headlights are raised and curve around the body more, complemented by some nice gloss-black side plates on the front bumper. The chrome kidney-shaped grille – once a controversial choice which has now simmered over time – is well-proportioned, not taking front end real estate hostage like some other BMW models.
The biggest impact on the new 1 Series has been its recent switch from rear-wheel drive to front-wheel drive, resulting in a different silhouette, particularly in the raised rear. This change enhances both the visual and driving dynamics of the car.
Interior
BMW always knows how to make an interior feel like a house of fun packaged and a king’s palace rolled into one, but they have pushed the boat out on this new upgrade. You’ll spend years trying to find a spot that isn’t furnished with premium materials, and the seats are utterly sumptuous as you drive. BMW once again prove that they are masters of making you feel you’re being treated to a high-quality environment.
The infotainment system comes with BMW ConnectedDrive, one of the most feature-rich systems on the market today. Keep in mind that after four years with the car, BMW ConnectedDrive becomes a yearly subscription if you wish to have access to additional features such as heated seats, maps updates, and Apple CarPlay. If you wish to avoid this, consider leasing a 1 Series with cars2buy. With a lease, you’re able to drive a brand new car for the best years of its life, paying no gargantuan lump sum and subsequent mortgage and worrying not about later-life maintenance and repairs. Browse our BMW 1 Series lease offers today, and you can find the perfect deal with cars2buy without paying a penny on commission.
What’s more, the change to front-wheel drive has massively improved space in the rear. Rear passengers are also treated to the amenities you get in the front – big windows, USB charging for two, and controllable air conditioning vents.
Practicality
First things first, the boot space is fit for a king at 380 litres. The boot opening is wide but not high, so you don’t have to strain to get the heavy stuff in. With the rear seats dropped, you’ll be forgiven for thinking you were commanding a Ford Transit van rather than a five-door hatchback. Practicality has been a focus, ensuring that the 1 Series remains versatile for any need you could possibly want.
Drive
While the 3 and 5-Series are a little more brutish in their power, the 1 Series has always been a little scrappy and excitable, like a cougar in a herd of lions. It’s now front-wheel drive, making it more drivable in harsher conditions. The raspy engine gives you a proper shove when you need it. The weight is just-so, feels laser-precise to give you the most feeling of agency in your driving and joy when whipping it around a hairpin or countryside chicane.
Final Verdict
Against the stiff competition from Audi and Mercedes, the 2024 BMW 1 Series offers an unmatched blend of innovative design, luxurious interior and enhanced practicality. The shift to front-wheel drive has not only improved the driving dynamics but also added to the spaciousness and comfort for passengers. With its high-quality materials and advanced infotainment system, the 1 Series continues to set a benchmark in the luxury hatchback segment. Engineering prowess worthy of the chequered badge.
If the BMW 1 Series has you hooked and wishing to drive one yourself, cars2buy is the UK’s number one destination for top-of-the-line lease deals from trusted dealerships. Leasing with cars2buy means enjoying a transparent service that makes finding car leases easier for you. By leasing, you can avoid the long-term commitment and enjoy the latest features and upgrades without the hefty price tag. Browse our BMW lease deals today, and you may be driving one yourself sooner than you think.
