GEM Motoring Assist is calling for the introduction of increased penalties for drivers and passengers who do not wear a seatbelt.
The body wants to see seatbelt offences treated in the same way as mobile phone use when driving. This would mean a fine of £200 plus six penalty points.
GEM road safety officer Neil Worth explained: “The government was made aware nearly a decade ago that seatbelt rates among drivers killed in crashes were just 65 per cent, compared with 94 per cent for the wider driving population. Now that road death numbers in the UK are at their highest for five years, it’s time ministers sent a clear message that the Government is serious about reducing casualties.
“Seatbelts reduce the risk of death by 45 per cent for drivers and front seat occupants. They also reduce the risk of serious injury by 50 per cent.
“Research shows time and again that seatbelt laws increase seatbelt use, and therefore reduce deaths and serious injuries.”
He added the introduction of stricter penalties could help to reduce the number of road deaths and injuries.