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2020ís Most Searched Car Brands In The UK

29 Dec 2020

The most popular searched car brand doesnít always mean the most searched in Google. So, what were the most searched car brands of 2020 in the UK?

As we enter the new year, we can begin to delve into the UK car industry stats of 2020. According to a recent study by YouGov, Rolls Royce topped the charts in the UK for the most popular car brand, with Bentley coming in at a close second and Jaguar third. This is not surprising considering all these famous car brands are British after all. 

 
However, as we research the most searched car brands of 2020 in the UK, we find that the most popular doesn’t always mean the most searched in Google. So, what were the most searched car brands of 2020 in the UK? We have found data below courtesy of IntelligentCarLeasing.com which gives us more of an insight.

What Is The Most Searched Car Brand In The UK?

The top most searched car brand of 2020 in the UK was in fact, Tesla. Tesla led the search results with a volume of a whopping 415,000 Google searches per month. The American-based, all-electric car manufacturer has also only been operating since 2003 so to be beating the likes of German car brands that have been established for hundreds of years really shows how successful Elon Musk’s marketing strategy has been.

Why Makes Tesla So Successful?

Now we know the most searched car brand of 2020 in the UK is Tesla, we decided to do a bit of research into what makes it such a successful car manufacturer. It’s said that one of the secrets as to how Elon Musk has been so successful with Tesla is because of his ability to anticipate the future, rather than primarily on just selling cars. In fact, Musk began the business venture with the mission “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Therefore, it’s all about his main USP, selling only electric cars to a mass market and being more environmentally friendly.

What Are The Top 5 Most Searched Car Brands In The UK?

1. Tesla comes in at top with 415,000 Google searches a month, making up 9.7% of the total car brand searches.

2. The next most searched car brand of 2020 in the UK was BMW, with a search volume of 283,000 a month and making up 6.6% of total car brand searches.

3. The third most searched car brand was Mercedes with 279,000 monthly searches which is 6.5% of total searches.

4. Next was Audi at 233,000 searches per month, making up 5.4% of total car searches.

5. The fifth most searched car brand of 2020 in the UK was Hyundai with 220,000 searches (5.1% of total searches)
 
Just missing out on the top five most searched car brands of 2020 in the UK were Vauxhall (201,000 searches), Toyota (193,000 searches), Ford (193,000 searches), Peugeot (171,000 searches) and Volkswagen (168,000 searches).
 
Even though Rolls Royce was the most popular car brand of 2020 in the UK, it didn’t actually make the top 10 most searched. However, its search volume was still pretty high with a total of 95,900 searches per month.

What Makes Hyundai One Of The Most Searched Car Brands In The UK?

Even though it might come as quite a surprise to you that Hyundai was one of the most searched car brands of 2020 in the UK, in the past 2 years, It has actually seen some major improvements when it comes to growth and market share. By 2019, it had actually reached its highest UK market share ever of 3.8%. 
 
Since Hydunai’s growth, we have seen it invest in many low emission and fully-electric cars, just like Tesla. So, could this be the secret to many car brand’s success in the UK?

Has Volkswagen Lost Popularity In The UK?

Volkswagen did reach the top 10 most searched car brands for 2020 in the UK, however, it was the lowest searched on the list with a share of only 3.9% total searches. This came as a major surprise to us as Volkswagen launched the eight-generation Golf early on in 2020 which is one of the most popular car models in the UK.
 
However, as we have clearly established, car brands that are beginning to follow in Tesla’s footsteps by selling electric vehicles seem to have been the most searched in 2020. So, with the launch of its new all-electric ID.3 model and the ID.4 all-electric SUV, we forecast that Volkswagen could find themselves climbing up the search ladder pretty soon.

Lease One Of The Most Searched Cars In The UK

Have you been looking to lease one of the most searched car brands of 2020 in the UK? Well, at Cars2buy, we can present you with all of the top leasing and purchasing deals from a range of popular car manufacturers so you can compare and find the best deal for you. Click here to start your leasing journey today or for more information, feel free to contact us here.