23 August 2013
4 Mins read

Is your work involved in the Bright Day road safety scheme?

Your work could get involved in a scheme aimed at improving road safety.

I think any attempt to improve road safety should be encouraged, which is why I'm pleased to hear that Brake and Autoglass have joined forces in a bid to make sure awareness of the matter is increased.

The companies are encouraging businesses to run a dress-down day with a difference for when the clocks go back. These will be known as Bright Days and, for a small donation, allow employees to turn up for work in the brightest clothes that they own – which aims to highlight the importance of looking out for pedestrians and cyclists when driving at night.

I think it is a great idea and would recommend that you ask your boss to find out whether your place of work is getting involved in proceedings.

Not only does the day include dressing down, it also sees companies being offered guidance on how best to promote the road safety message, while the initiative will be promoted through local media in order to spread the word through the local community.

It is hoped that the event will build on the success of last year's instalment, which saw hundreds of organisations, schools and community groups running Bright Days and raising £18,000 in the process.

This money is used to help the families of people who have been killed or seriously injured after having been involved in a road accident.

Julie Townsend, deputy chief executive at Brake, said: "Bright Days are a fun, simple way for workplaces to promote vital road safety messages to employees and the wider community while raising funds for Brake.

"Now is the time to plan a Bright Day for when the clocks go back – a critical time of year to raise awareness among drivers about slowing down and looking out for people."

So why not ask your boss about the scheme? It can be a great way for you to do your bit for road safety and you're sure to have fun doing it.

Posted by Emma Grange