Drivers looking for Citroen C3 deals will be interested to hear that the vehicle's windscreen has provided the inspiration for a new digital marketing campaign.
Created by The H Agency for Citroen, Wash Me If You Can focuses on the C3's Zenith windscreen and allows web users to see how different characters get on trying to clean the panoramic car glass.
According to Pitch, the microsite related to the promotion also allows consumers to view further details about the Citroen C3, as well as book a test drive to try it out.
Talking to the publication, Citroen UK's communications director Marc Raven said: "It's distinctive, fun, memorable and brings a smile to your face – a fitting campaign to introduce yet more potential customers to the New Citroen C3."
Citroen recently confirmed it is launching a special promotion over the August Bank Holiday to celebrate the launch of the 60-plate registration in September.
Posted by Fred Mason
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