People who love music may be attracted to new Fiat 500 deals as an innovation from the manufacturer has led to it winning an award.
The Fiat 500C Feelgood Playlist won the automotive category at the recent Revolution Awards 2010.
Award judges stated that the Playlist, which allows motorists to share songs and recommend music to others, is "a truly original piece of work".
Elena Bernardelli, marketing director for Fiat Group Automobiles UK & Ireland, said: "The honours just keep coming for the 500C Playlist and I am delighted that so many drivers, music lovers and awards judges love the idea."
In order to create the Playlist, users of digital music service Spotify were asked to contribute a list of summer tunes.
The suggestions were then whittled down to 50 songs to enjoy while driving during the summer months.
It is the latest award win for the Fiat 500C Feelgood Playlist, after the idea collected the Community Engagement at this year’s MediaGuardian Innovation Awards.
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