Sales of new Ford Fiesta deals have helped the manufacturer to retain its market lead over rival carmakers, it has stated.
According to figures from the Society of Motor Manufacturers and Traders (SMMT), new Ford deals led the sales charts for June 2010.
The release of the statistics coincides with a change in pricing methods across the range of Ford vehicles that came into effect on July 1st 2010.
Nigel Sharp, managing director Ford of Britain, said: “The appeal of our best-ever vehicle range is reflected in rising retail sales, boosted by our new pricing strategy, which is leading the market in making the whole purchase process more transparent.”
In August, the carmaker is planning to reduce the price of new Ford deals on the small and medium-sized cars it produces, following the success of a similar move earlier in the year regarding its larger vehicles.
SMMT figures show new car registrations increased by more than ten per cent in June 2010, with new Ford Fiesta deals and new Ford Focus deals accounting for more than 15,000 sales.
Posted by George Davis
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