New Vauxhall deals are set to be promoted through a prime-time TV advert featuring the voice of Bill Nighy.
The advert will air for the first time today (August 16th), explaining the company's commitment to offer all of its new customers lifetime warranties on their vehicles.
Peter Hope, Vauxhall's marketing director, said that this advertising campaign focuses on the Vauxhall brand as a whole, rather than a specific car line.
"This is apt, since the Vauxhall Lifetime Warranty applies to all our cars and illustrates our renewed commitment to provide the best customer service in the UK car market," he added.
Mr Hope went on to say that Vauxhall aims to improve its customer satisfaction experience and said he feels that it is well on its way to achieving that goal.
Earlier in the month, Vauxhall began its fundraising campaign for Help for Heroes, setting off from Luton on its two-week trip around the UK.
Posted by Fred Mason
Visit Cars to buy for great Vauxhall deals