Motorists who are looking to compare new Volkswagen deals will be able to view details about each model made by the manufacturer on a new iPad application.
The carmaker has become the first in the industry to develop an app specifically for use on the iPad – the tablet PC that was launched in the UK last week.
Volkswagen stated that the app is an important step in its digital marketing strategy.
Luca de Meo, head of marketing at the Volkswagen passenger cars brand, said: "Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience."
From June, iPad users will be able to integrate the app with their accounts on social media websites such as Twitter and Facebook.
Last month, Volkswagen launched a new version of its ever-popular Volkswagen Golf model, the Match, which adds more than £1,600 of technical equipment to the car it is replacing.
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Posted by Bob Fletcher 